Steve and I were reminiscing a while back about what it was like to buy shoes when we were kids. Steve remembers Poll Parrot shoes, including the jingle sung by the animated parrot: "Poll Parrot, Poll Parrot, the shoes you want to buy. They make your feet run faster, as fast as I can fly". We both remember Buster Brown shoes and Red Goose Shoes that came with a plastic golden egg with a prize inside. So, of course, we always wanted to buy a pair of Red Goose Shoes. But, they were on the pricy side so we honestly don't remember owning a pair. Wealthier neighbors, did, though, and we were envious. I usually got my shoes from the J.C. Penny shoe department. Since Steve's mom worked for Penny's, that is where he got his shoes, too. There was no "self - service" buying at J.C. Penny. You wandered around looking at the different shoes on display, deciding what style you liked, and then you waited for a shoe sales person to come to you.
The sales person measured your foot to determine the size and width using the device shown above. Then, the employee went into the back room and to bring out boxes with the styles of shoes you had chosen to try on.Tennis shoes were not typically worn for school. We wore leather-type shoes. I had a pair of saddle shoes when I was in first grade.
It was in summer that Steve always got a pair of tennis shoes. Red Ball Jets or Keds were the big brands of the day. And, he remembers how fast he felt he could run with his new shoes (like the kid in Dandelion Wine by Ray Bradbury).










































